Its main goal, which is to capture the attention of your prospects, content creation generates many other positive effects; Build your reputation. The more visible and relevant your content is, the more people will remember your brand and recommend you to other people. Encourage the relationship of trust towards your brand: Reassuring and building confidence in a prospect through reliable information strengthens your credibility, you then become a real reference for him. The more you earn their trust, the more they will buy from you. Foster conversion; satisfying a prospect by responding to their problems and expectations greatly encourages their conversion into a customer. Along with these, it is advised to get a Wiki page from Wikipedia page creation services and get yourself listed on Wikipedia to get even more benefits to your online business. What do you think?